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Why is Real Estate Marketing So Important?

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Real estate marketing is more important than ever. If the past couple years aren’t a good enough indicator, real estate has been in a sorry state of affairs. Foreclosures and falling prices have been happening everywhere and many think we haven’t seen the end. And although the sting has been felt across all sectors and demographics, the luxury real estate market hasn’t been affected as badly. Why? Because most of the wealthy out there are pretty smart about these economic downturns; they realize it’s a natural occurrence that happens cyclically. Many of them have been savvy enough to put their money in other investments, others are holding for the long term and realize we’ll come out of this recessionary period at some point. But if you are a luxury condo or home developer you still need to market your property, more so in today’s economic climate. It’s a buyer’s market after all. The wealthy have choices – more now than ever. And if you’ve had past success in selling out your properties, you may think it will be just as easy this time around. Guess again. Why is it so important to market your real estate? Let’s get into it.The first reason why real estate marketing and promoting your development are so important is because your prospects expect it. Imagine for a second if you had no brochures, flyers, website or direct mail offers. Where would that leave you? Of course, no professional developer anywhere is going to make that mistake. The point is this: it’s not just important to have this marketing collateral, but to ensure that it’s attractive, compelling and gets your prospects to take action. Be sure to review it to make sure it does. Look at your competitor’s collateral. Your future clients expect to see these materials and – to be sold to.The next reason (that we mentioned briefly above) is the ultra competitive marketplace. There are beautiful developments competing directly with yours in gorgeous places like the Caribbean, Mexico and Hawaii. How does yours stack up? Real estate marketing – smart property marketing – is absolutely critical when you are faced with fifty other properties just as incredible as yours. What is smart marketing? It’s doing the research, outsourcing to the best firms, using online marketing techniques to the max and generally approaching the entire campaign like its warfare. You have some very smart minds out there doing the same things you are. It’s your job to get to the buyers before they do. With the right mindset and your arsenal of marketing tools, it can be done.The other reasons:

You want your buyers to pay top dollar – better selling can bring a higher price.

It compliments the sales process – marketing and sales go hand in hand.

It builds your prospect database so you can continue to market to them in the future.

It ensures future sales for new developments.

You are appealing to peoples hopes and dreams, buying property is an emotional experience – the right real estate marketing can help you connect with this aspect.

It builds market share and your brand – two very important pieces of the puzzle
Why is marketing your real estate so important? Because it puts your development on the map. It helps you connect with those individuals and families who could, over time, become lifelong clients. And isn’t that what it’s all about?Get started with a comprehensive real estate marketing plan for your condo or luxury home development.

The Significance of Pure Air Inside Your Home

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Have you ever climbed up mountains? If so, what do you do when you reach the top? Most people open their arms, close their eyes, and take a deep breath. That is the special thing about clean and fresh air. You feel like taking a pause and inhaling fresh air. Over the past year, we have faced several waves of coronavirus. These days, we have been warned about another wave of this virus. Therefore, the importance of clean air has been increasing day by day. In this article, we are going to find out why air quality is important when it comes to our indoor environment.

The impact of pollution on your indoor air

No matter where you go, you will have to face the consequences of poor quality. Even if you are alone in your home, you will still be prone to polluted air. Every year, more than 1 million people lose their life because of air pollution.

According to some reports, India is among the top 10 countries in the world with the worst air quality. The effect of polluted air is more evident as people spend over 90% of their time inside their homes. Another research study found that residents are at a greater risk of covid-19.

As a matter of fact, indoor air pollution has become an international concern. We can say that pollution levels inside and in closed spaces are up to five times higher. Since most pollutants are not visible to the naked eye, you may not be able to aware of the dangers of dirty air.

Indoor air pollutants may be generated by common household items, such as cleaning agents, cooking fuel, furniture polish, pet dander, and paint. Apart from this, domestic appliances such as refrigerators and heaters may also be the common source.

Since homes are not airtight, air pollutants can easily get in. For example, smog, smoke, mold spores, and dust can get into your house through your windows or doors. Air conditioners can be used to cool down your rooms. But the downside is that they can also boost the movement of pollutants across your house.

What can you do to purify your indoor air?

Basically, air purifiers are simple devices that receive dirty air and put it out after passing it through powerful filters. Nowadays, you can choose from hundreds of air purification units available in the market. They are based on a wide range of technologies. They are available in different sizes to cover rooms of different sizes.

Nowadays, most types of air purifiers depend on HEPA technology. Initially, this technology was introduced in the 40s in order to capture pollutants from the air. Although these filters have been used for the filtration of particulate matter, they may not be that effective when it comes to eliminating volatile organic compounds.

Therefore, if you are worried about your health, we suggest that you invest in a type of device that comes with a HEPA filter. With these units, filtering your indoor air will be a piece of cake. Therefore, you can count on these devices to and ensure clean air inside your house.